Businesses adopting to social media (personal experience)

After a lot lot of reading and a little bit of practical experience, I finally managed to work for a corporate as a marketing executive. I majorly work for online branding of the company. This experience is really interesting and shocking at the same time. Its only after joining this company I realized, businesses are not just skeptical about social media marketing, but some of them are ignorant.

Its really strange because no one thinks of it while being active in the social media themselves. Okay, looks like i am complaining..:). I am not. I just am sharing this experience because even though so many company’s are busy building their brand presence and influencing people on web 2.0, there are tons of companies that aren’t even exposed to it at the basic level. Web 2.0 is alien to them. Now my question is how much is it affecting their revenue generation? Is it affecting them at all? I ask this because I am confused thinking why these businesses don’t still feel the need for it. With more and more companies adopting to the internet marketing phenomena, the ignorant lot should have felt the breeze of competition. How are they reaching out to the world?

You know what? They do..:). I am in this company to catapult the company’s presence online. They finally feel the need for it and its not too late. Today, it is not possible for companies to survive and increase revenue by ignoring the huge platform of internet branding. Its funny that I work with people who are experts in providing IT solutions and still have skeptical minds when it comes to web 2.0. All they tell me is “oh social media, that Facebook and twitter?” in a very sarcastic tone. I smile and say nothing, but am sure will change everyone’s mind in the near future when they see what it can do.

Cheers